Ĭompanies “place enormously valuable data in Salesforce,” says Jeff Pollard, vice president and principal analyst at Forrester Research. New vulnerabilities and common errors or oversights can put this information at risk. Salesforce is the CRM market leader by a wide margin, with 19.8% market share, according to research firm IDC.Įnsuring that a company’s Salesforce implementation is secure should be a major priority for cybersecurity and IT leaders because CRM systems typically handle large volumes of sensitive customer data. For many enterprises, the Salesforce cloud-based customer relationship management (CRM) platform is a centerpiece of the martech strategy. Marketing technology, or 'martech', keeps getting more complex and more vital to the way companies do business.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |